Management Strategy for Development Industrries of Micro, Small and Medium Enterprises (Msmes) For Coastal Communities in Tomini Bay

Abstract

The rapid development of technology and the behavior of people who want to be practical and fast have finally opened up opportunities for MSMEs to grow by utilizing technology. Of course, by utilizing digital technology, MSMEs still have the opportunity to become pillars of the populist economy. MSMEs since 2016-2019 grew by 4.2% annually with the average contribution of MSMEs to Indonesia's Gross Domestic Product (GDP) of 50% since the last 3 years. However, according to the data center at the Ministry of Cooperatives and SMEs, since the outbreak of the Covid-19 pandemic, the sales of MSME products have decreased by 57%. The Covid-19 pandemic has had a significant impact on all people's lives, especially for Micro, Small. and Medium Enterprises (MSMEs) whose economic cycle is highly dependent on the traffic of goods, services, and people, who are currently experiencing a period of limited movement. This results in decreased productivity of all elements in the MSME ecosystem and affects the welfare of MSME actors. This research is a qualitative research with literature review. This type of data uses secondary data in the form of data from the Central Statistics Agency (BPS), the Ministry of Cooperatives and Small and Medium Enterprises (UKM), literature review. The conclusion is that the challenge for MSMEs that must be faced is how to create a strategy to fill the needs of the domestic market and the global market. Although full of challenges, the MSME sector still has hope and opportunities to increase its business scale.